Dan Bethelmy-Rada is the Global Brand President of the L’Oreal cosmetic company. He became president at the young age of 40 in the year 2015. Dan Bethelmy-Rada focuses on the needs of young customers. He has based the development of RAW the new range of L’Oreal products on young customers who choose to use cosmetic products that have natural and sustainable ingredients.
Dan Bethelmy-Rada and his team have worked tirelessly for two years to develop RAW a range of L’Oreal products that use ingredients with minimum impact on the environment. The products are environmentally friendly in all aspects. The formula of the products, the method of manufacturing and the packaging of the products in the range are completely natural and environmentally friendly. The bottles used for packaging are made of 100 percent recycled plastic. 70 percent of the products are made of natural ingredients and the products are 98 percent biodegradable. Refer to This Article to learn more.
Dan Bethelmy-Rada and his team attribute the success of the range to their carefully crafted marketing campaign. They placed videos about living sustainably on their Instagram account to build awareness among customers. They also set up an educational program to teach professionals at salons to use less water and power during treatments.
They also uploaded videos about environmentally conscious living on Youtube and other social media to educate customers before advertising their new range. Daniel Bethelmy-Rada and his team carefully monitored the feedback over the social media. Their carefully co-ordinated marketing campaign paid off when they started getting 90 percent positive reviews from customers.
The introduction of the holistic Biolage RAW range of cosmetics by L’Oreal have earned the company, Dan Bethelmy Rada and his team accolades from organizations that give awards and certifications to products that have sustainable ingredients to improve environmental and human health.
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