It is important to highlight that manufacturing purely natural hair care products is a very challenging aspect. A considerable number of organizations around the world have been trying to come up with naturally inspired hair care products but they have faced extreme challenges. However, Dan Bethelmy-Rada believes that Matrix has gone beyond all the necessary processes with the sole aim of ensuring that the organization delivers natural products to its customers.
According to Dan Bethelmy-Rada, the company was geared towards ensuring that, without compromise, all the products delivered are natural. However, it is not easy to achieve such goals as there are a significant number of challenges that the company faced. Some of the constraints were severe to the extent that the company could have considered co compromising with the state of the products, which, in actual sense, was not an option.
One of the major challenges of coming up with naturally inspired products is that there is a lot of costs involved. This means that the company has to come up with strategic goals and plans that help in minimizing the overall investments required. The situation becomes even worse, especially when the products to be produced are purely natural hair care products. According to Dan Bethelmy-Rada, formulating, production, and the adopted manufacturing methods involves huge investment.
To achieve the ambitious goal of formulating purely natural products, Matrix had to involve experts in research and innovation so that the company can get products that will meet all the necessary standards. However, it is important to highlight that research and innovation involve huge amounts of money, some of which might not have been planned. The increasing cost can easily cripple an organization, especially if the people at the leadership positions succumb to the increasing heat.
Dan Bethelmy-Rada notes that the organization has to overcome time constraint, which is another significant problem that the company faced on its goal towards the production of natural products. Despite the time it takes to formulate the natural products, the company also experienced pressure from the customers who wanted the products to be launched within a short period.