The Le Défilé L’Oreal Paris On The Seine exhibits the advocacy campaign of L’Oreal on the diversity and inclusivity of women’s beauty. The spectacular show was graced by top celebrities and models in the entertainment industry. Eva Longoria, Louise Bourgoin, and Elle Fanning are just some of the big names who were at the show.
This year, the show’s theme revolves on diversity and creativity, a subject closely related to the place where the event was held. The team behind this year’s event also draws inspiration from the place. The show was broadcasted to more than 30 countries across the globe. It showcased the upcoming and the latest trends in beauty, make-up, and looks for 2019.
This particular event is L’Oreal Paris’ chance to introduce its newest fashion in relation to its vision of bringing beauty to all. Models elegantly treaded the runway garbed in the creativity of renowned fashion icons who were also sponsors and partners of the event. Some of these top fashion brands include Sonia Rykiel, Miu Miu, Balmain, and Isabel Marant.
The successful event that advocates the company’s campaign in diversity and inclusivity could in a way be credited to the Vice President of Global Business Development of L’Oreal Nicolas Krafft. Nicolas led the marketing and advertising campaigns of the event. Aside from this, being the vice president of global business development, he helped in the exceptional growth of the company in the global market. Through his leadership and vision, L’Oreal was able to reach its high-growth standing.
Nicolas Krafft played a crucial role in L’Oreal’s growth. He made sure that the company is visible in various exhibits in the industry. Through Nicolas, the international company introduced different lines of hair products that have high demand levels. He and his team of talented and creative experts developed specific brands for distinct market niches.
Krafft attributed the success of L’Oreal to the team effort and individual contributions of its members. As a visionary, Nicolas Krafft always leverages on the newest technology and uses it in the advertising and marketing efforts of the company. He knows the value of various digital platforms and what it can do to products.