The Chinese market is one of the biggest customer bases in the world. OSI Group, one of the biggest provider of meat and other meat products, decide to try its luck and enter the Chinese market in 1992. This year, OSI China is turning more than 25 years and is now one of the most trusted meet providers in the country. Although OSI’s success in China is huge, it was not an easy journey.
OSI China managed to further strengthen its relationship to its Chinese market during the Beijing Olympic Games that was held last 2008. As the host, the Beijing Olympic Games needed to feed the guest players and instructors as well as China’s own representatives. OSI China was contracted to deliver 113 tons of different kinds of meat as well as dehydrated onions which would be used for cooking. With timely delivery, as well as outstanding quality of meat, OSI China’s reputation became even more popular. It is now serving local brands as well as international brands like McDonald’s and Burger King.
One of its leaders is the current president and COO David McDonald. He handles the operation of OSI China as well as other branches of the OSI Group. Before joining the company, McDonald worked at Marfrig Global Foods, making this experience relevant to OSI’s needs. In addition, he is a graduate of Iowa State University with a bachelor’s degree in Animal Science.
According to David McDonald, being able to satisfy the needs of the customers will make a good business. However, to be able to supply their needs, especially food, you must have their trust in your company and to your products. Because of this, OSI Group always thrives to be a local brand to where they operate.
Being flexible is also important, as the company is the one adjusting and not the customers’ needs. However, it is still important to adhere to the company’s principles, and that is to produce high-quality products. David McDonald also revealed that what makes this venture ultimately successful is OSI’s perseverance to learn the business culture of China, and having the patience to do so.
Learn more: https://about.me/david_g_mcdonald